Insightful Corner


So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them Reset If you can demonstrate a deep understanding of their needs and provide a service that not only solves their problems but delivers added value, then your customers are far more likely to trust you. In 1950, long-running American teen magazine Seventeen developed what must be one of the earliest examples of a “buyer persona” with the creation of Teena (get it?!) – a fictional character based on survey data and used to peddle advertising space